“For me, Audi exclusive has brought about a real improvement in my quality of life.”

His first Audi was a used Audi 80 quattro. Being Swiss, that was exactly the right choice for Andreas Anthamatten. “Mountains, snow, the many narrow passes – you simply have a better feeling in a quattro. So I was fascinated by Audi from the very beginning. I then customised every one of my next twelve Audi models with Audi exclusive.”

Especially for the interview and photo shoot, he and a friend had shortly before spent half a day polishing his Misano Red dream car to a high sheen.

“I simply have a weakness for the exceptional.”

Something else that is extremely important to Andreas Anthamatten is individuality. You can see it in his car’s every detail: the controls, seat trims, air vents and sill trims – all in black leather with contrasting stitching in crimson red – blend harmoniously into the black all-leather upholstery. To go with this, a carbon cover for the centre console, an additional titanium-look wheel set with sports tyres and much more.

Even about something that isn’t actually available. For example, the sports seats he chose that did not come as standard with a stitched R8 GT logo “But I really, really wanted that. And then Audi Sport GmbH made it possible for my R8 logo to be stitched finely and precisely into the seats.”