Technology

Progress through technology. Progressive technology and passionate creativity drive fascinating vehicles and solutions for the here and now. Discover why innovations are the key to success.

A true update

For Stephanie Eckardt, the new Audi Application Store offers a modern combination of flexibility, entertainment and convenience.

A special experience

For Christopher Broeker, the Audi driving experience is ideal for experiencing technologies such as the quattro drive.

“How did we ever want to drive anything else?”

Nils Wollny, CEO of holoride, on his experience with e-mobility and the role cars could be playing in the future.

A true eye catcher

When Markus Eberle stands in front of the current model of the Audi RS 6 Avant performance, there’s one thing that catches his eye immediately.

A digital must-have

According to Rainer Denninger, the Audi smartphone interface should no longer be missing from the equipment list.

A truly cool system

The feature Joachim Doerr finds most fascinating about the Audi SQ8 e-tron assures a high standard of e-performance.

SQ8 e-tron:

Kraftstoffverbrauch kombiniert: 28.0–24.6 kWh/100km (WLTP)

CO2-Emission combined 0 g/km (WLTP)

Only consumption and emission values according to WLTP and not according to NEDC are available for the vehicle.

POI Search Extended in the Audi MMI

POI Search Extended in the Audi MMI connects shops with Audi vehicles and brings live content to their displays.

A true game changer

According to Ellada Kaufhold, holoride’s virtual reality technology is transforming the experience of personal mobility.

Q8 Sportback e-tron:

“Enthusiasm for the car as a cultural artefact is undiminished”

Only consumption and emission values according to WLTP and not according to NEDC are available for this vehicle.

“We create unique experiences”

Giorgio Delucchi, Head of Digital Experience and Business at Audi, and his team focus on systematically expanding the brand’s digital ecosystem.

Heading into the next era of electrification

Henrik Wenders, Head of the Audi brand, has been living the electrified lifestyle for years. An interview about enthusiasm and fresh thinking.

Only consumption and emission values according to WLTP and not according to NEDC are available for the vehicle.

An immersive sound experience

Audi’s specialists create immersive sound experiences in audiophile vehicles. A visit to the Audi sound lab.

“We’re taking our DNA into the future”

Steffen Bamberger, Head of Technical Development at Audi Sport, on the high performance brand's future vehicles.

Audi R8 GT: Fuel consumption (combined¹) in l/100 km: 15.0–14.9; CO₂ emissions (combined¹) in g/km: 341–339. Information on fuel/power consumption and CO₂ emissions with ranges depending on the selected equipment of the vehicle. Only consumption and emission values according to WLTP and not according to NEDC are available for the vehicle.

Audi TT RS Coupé iconic edition: Fuel consumption combined¹: 9.1 l/100 km; CO₂ emissions combined¹: 207 g/km. Information on fuel/power consumption and CO₂ emissions with ranges depending on the selected equipment of the vehicle. Only consumption and emission values according to WLTP and not according to NEDC are available for the vehicle.

Intelligent thermal management for fast charging

The actual charging time of an electric vehicle depends to a large extent on an ideal charging curve. It is achieved by a complex thermal management of the lithium-ion battery.

SQ8 Sportback e-tron:

Kraftstoffverbrauch kombiniert: 27.0–23.5 kWh/100km (WLTP)

CO2-Emission combined 0 g/km (WLTP)

Only consumption and emission values according to WLTP and not according to NEDC are available for the vehicle.

“I’m always very relaxed when I’m on the road.”

Top Swiss chef Andreas Caminada is an ambassador for effortless electromobility.

Only consumption and emission values according to WLTP and not according to NEDC are available for the vehicle.

“Another car is not an option”

Sunnie Jaye Groeneveld is an expert for the digital transformation of working environments and industries, and so she travels a lot. Quite often in her Audi Q4 Sportback e-tron, she admits in this episode of our Audi e-tron Stories.

Q4 Sportback e-tron:

Stromverbrauch kombiniert: 3.9–3.6 miles/kWh

CO2-Emission combined 0–0 g/km

Only consumption and emission values according to WLTP and not according to NEDC are available for the vehicle.

Experience music in your car in a new way

About the integration of Apple Music in selected Audi models and the importance of music in cars.

The automotive extension of reality

A visit to the developers of holoride and a look into the history of a high-tech idea.

“I'm addicted to silence”

In this part of the Audi e-tron stories, Tom Klocker explains what fascinates him about driving quietly through nature.

“It just feels good”

In the Audi e-tron story, Anna Gasser explains why sustainability is particularly important to her as a winter sportsperson.

Electric athleticism in the snow

How do you safely drive the Audi RS e-tron GT on snow and ice? Star skier Anna Veith finds out at an Audi driving experience.

Only consumption and emission values according to WLTP and not according to NEDC are available for the vehicle.

The best of two worlds

holoride provides immersive experiences by transporting passengers into virtual worlds. Audi is making the technology available in selected models from summer.

Time for new experiences

Audi is working intensively on the future of automated mobility. A conversation about current developments.

Power up premium style at the Audi charging hub

Fast charging with a lounge: Audi pilot project offers a sneak peek at urban charging infrastructure for e-mobility.

Brave, new digital worlds

Annegret Maier and Boris Meiners take a look at what the near and distant future hold for digital mobility.

A statement’s power often lies in the fine detail

We speak to César Muntada, head of light design at Audi, about freedom through progress and his path to becoming a visionary.

Light as a means of communication

The Audi Q4 e-tron’s new digital daytime running lights are customizable and display dynamic light sequences.

Q4 e-tron:

Stromverbrauch kombiniert: 3.8–3.4 miles/kWh

CO2-Emission combined 0–0 g/km

Only consumption and emission values according to WLTP and not according to NEDC are available for the vehicle.

Defining that wow feeling

At the Audi Technical Development division, engineers are working on translating that special Audi driving experience to the new Audi electric vehicles.

"Progress changes our world for the better"

Fermín Soneira, A to C segment series head at Audi, talks electromobility and his ideas for “Future is an attitude.”

Electrifying sound

A sound journey: Exploring the creative process, sources of inspiration and challenges in designing the new Audi e-tron GT quattro model’s sound.

Only consumption and emission values according to WLTP and not according to NEDC are available for the vehicle.

“The future is now”

Formula E racing driver Lucas di Grassi on his drive for a better tomorrow, the greed for knowledge and the mobility revolution.

Aerodynamics: Scoring decimal points

Even the tiniest improvements in aerodynamics add to an electric car’s range. This has triggered a quest for perfection in the Audi e-tron models.

From LED to Matrix LED and OLED technology

Better visibility, precise illumination: Audi is constantly building a technological advantage with the head- and taillights.

Lightening the mood

Audi is working on lighting concepts for tomorrow’s mobility. The focus is on people—and biologically effective light.

Pioneer of light

It is a characteristic feature that makes Vorsprung durch Technik physically tangible: Light is playing an ever more important role as a means of communication at Audi.

Q5 SUV:

Kraftstoffverbrauch kombiniert: 47.1–35.8 mpg

CO2-Emission combined 179–157 g/km

Only consumption and emission values according to WLTP and not according to NEDC are available for the vehicle.