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A true update

Audi offers numerous features that make individual mobility special. For equipment expert Stephanie Eckardt, the new Audi Application Store offers a great combination of flexibility, entertainment and convenience.

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A special experience

Audi offers numerous features that make their vehicles special. Like the quattro four-wheel drive. And with the Audi driving experience{, there is also a format for experiencing its performance. According to project manager Christopher Broeker, you should try both.

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“How did we ever want to drive anything else?”

If you want to make an impact in digital spheres, you need the magic of the physical world, says Nils Wollny, CEO of holoride. In this Audi e-tron story, he explains the role cars could be playing in the future, how he found his way to e-mobility and why teething troubles don’t have to be a problem.

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A true eye catcher

When Markus Eberle stands in front of the current model of the Audi RS 6 Avant performance, there’s one thing that catches his eye immediately.

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Only consumption and emission values according to WLTP and not according to NEDC are available for this vehicle.

A digital must-have

According to Rainer Denninger, the Audi smartphone interface should no longer be missing from the equipment list.

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Only consumption and emission values according to WLTP and not according to NEDC are available for the vehicle.

“We’re taking our DNA into the future”

As Head of Technical Development at Audi Sport, Steffen Bamberger is not only responsible for the current performance models. He has long had his eye on the electrification of the portfolio. A conversation about preserving, passing on and the sound of the future.

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Only consumption and emission values according to WLTP and not according to NEDC are available for the vehicle.

“We create unique experiences”

Digitisation expands and enriches the mobility experience. Giorgio Delucchi, Head of Digital Experience and Business at Audi, and his team focus on systematically expanding the brand’s digital ecosystem.

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Time for new experiences

Audi has given us a glimpse into the future of automated mobility with its Sphere concept vehicles. How far has the technology come, what possibilities does it offer and – technical aspects aside – what else needs to be considered? A conversation about current developments.

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“The future is now”

For Audi, Lucas di Grassi competed in the all-electric Formula E racing series and has long been a champion for the electrification of mobility away from the racetrack. In this interview, he tells us about his drive for a better tomorrow for all, the mobility revolution and curiosity.

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Only consumption and emission values according to WLTP and not according to NEDC are available for the vehicle.

“Progress changes our world for the better”

Belief in the future and commitment to (technical) progress are central to the thinking and work of Fermín Soneira, head of the A to C segment electric model series at Audi. We talked to him about electromobility and his thoughts on “Future is an attitude.”

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“I’m always very relaxed when I’m on the road.”

Top Swiss chef Andreas Caminada is an ambassador for effortless electromobility.

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Only consumption and emission values according to WLTP and not according to NEDC are available for the vehicle.

Power up premium style at the Audi charging hub

Fast charging with a lounge: Audi’s pilot project is a sneak peek at what tomorrow’s urban charging infrastructure for premium e-mobility could look like.

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Only consumption and emission values according to WLTP and not according to NEDC are available for the vehicle.

POI Search Extended in the Audi MMI

POI (Point of Interest) Search Extended in the Audi Multi Media Interface (MMI) connects shops along the route with Audi vehicles and brings live content to their displays.

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“It just feels good”

As a snowboarder, Anna Gasser spends most of her time in nature. Sustainability plays a major role in her life – including mobility. In this part of the Audi e-tron stories, she tells us why she chose the Audi Q4 e-tron.

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Only consumption and emission values according to WLTP and not according to NEDC are available for the vehicle.

Intelligent thermal manage­ment for fast charging

The actual charging time of an electric vehicle depends to a large extent on an ideal charging curve. Apart from the chemistry of the battery, it is achieved by a complex thermal management of the lithium-ion battery.

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Only consumption and emission values according to WLTP and not according to NEDC are available for the vehicle.

“I'm addicted to silence”

With his pictures, photographer Tom Klocker delights hundreds of thousands of people on social media. His focus is always on mountains. In this part of the Audi e-tron stories, he tells us about the advantages of driving a car silently through nature.

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Only consumption and emission values according to WLTP and not according to NEDC are available for the vehicle.

Experience music in your car in a new way

With the integration of Apple Music in selected models, Audi creates a seamless entertainment experience for its customers.

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Only consumption and emission values according to WLTP and not according to NEDC are available for the vehicle.

“Enthusiasm for the car as a cultural artefact is undiminished”

Audi e-tron Story: Ferdinand “Ferdi” Porsche on the legendary Ice Race and the exclusive Audi RS e-tron GT ice race edition.

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Only consumption and emission values according to WLTP and not according to NEDC are available for this vehicle.

Electrifying sound

Audi sound engineers Rudolf Halbmeir und Stephan Gsell developed the Audi e-tron GT quattro model’s sound. We take a look behind the scenes and explore the creative process, sources of inspiration and challenges.

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Only consumption and emission values according to WLTP and not according to NEDC are available for the vehicle.

Electric athleticism in the snow

How do you safely drive an electric car on snow and ice? Star skier Anna Veith finds out how the Audi RS e-tron GT creates traction and drifts at an Audi driving experience.

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Only consumption and emission values according to WLTP and not according to NEDC are available for the vehicle.

The training offered as part of the Audi driving experience and described in the following text took place on a closed-off track under the guidance of professional instructors. The driving techniques taught during the training sessions may only be used on public roads if they are compatible with road traffic regulations.

Defining that wow feeling

At the Audi Technical Development division, engineers are working on translating that special Audi driving experience to the new Audi electric vehicles.

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Brave, new digital worlds

Annegret Maier and Boris Meiners have their sights set on digitalising mobility at Audi. We talked to them about real-world and virtual mobility and how people will buy cars in the future.

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A statement’s power often lies in the fine detail

César Muntada and his team are at the vanguard of light design in the industry. We speak to César Muntada, head of light design at Audi, about achieving creative freedom through progress and his path to becoming a visionary.

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Light as a means of communication

The Audi Q4 e-tron’s new digital daytime running lights are customisable and display dynamic light sequences that communicate with the onlooker.

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Only consumption and emission values according to WLTP and not according to NEDC are available for the vehicle.

“Another car is not an option”

Sunnie Jaye Groeneveld is an expert for the digital transformation of working environments and industries, and so she travels a lot. Quite often in her Audi Q4 Sportback e-tron, she admits in this episode of our Audi e-tron Stories.

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Only consumption and emission values according to WLTP and not according to NEDC are available for the vehicle.

An immersive sound experience

Audi’s specialists create immersive sound experiences in audiophile vehicles. A visit to the Audi sound lab.

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Aero­dynamics: Scoring decimal points

Even the tiniest improvements in aerodynamics add to an electric car’s range. Dr. Moni Islam, Head of Aerodynamics/Aeroacoustics Development at Audi, talks about striving for perfection in the Audi e-tron models.

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A truly cool system

The feature Joachim Doerr finds most fascinating about the Audi SQ8 e-tron assures a high standard of e-performance.

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Only consumption and emission values according to WLTP and not according to NEDC are available for the vehicle.

A true game changer

Audi offers numerous features that make driving a car special. According to Ellada Kaufhold, holoride’s virtual reality technology is transforming the experience of personal mobility.

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Power consumption combined: Only consumption and emission values according to WLTP and not according to NEDC are available for the vehicle.

From LED to Matrix LED and OLED technology

Better visibility, more precise illumination: Audi is constantly building a technological advantage with the headlights and taillights on its vehicles.

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Lightening the mood

Audi is working on a new lighting concept for tomorrow’s mobility solutions. With “Human Centric Lighting” the focus is on people—and biologically effective light.

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Pioneer of light

It is a characteristic feature that makes Vorsprung durch Technik physically tangible: Light is playing an ever more important role as a means of communication at Audi.

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Only consumption and emission values according to WLTP and not according to NEDC are available for the vehicle.

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The specified fuel consumption and emission data have been determind according to the measurement procedures prescribed by law. Since 1st September 2017, certain new vehicles are already being type-approved according to the Worldwide Harmonized Light Vehicles Test Procedure (WLTP), a more realistic test procedure for measuring fuel consumption and CO2 emissions. Starting on September 1st 2018, the New European Driving Cycle (NEDC) will be replaced by the WLTP in stages. Owing to the more realistic test conditions, the fuel consumption and CO2 emissions measured according to the WLTP will, in many cases, be higher than those measured according to the NEDC. Therefore, the usage of CO2 emission values measured according to WLTP for vehicle taxation from 1st September 2018 on can cause changes in this regard as well. For further information on the differences between the WLTP and NEDC, please visit www.audi.de/wltp.




We are currently still required by law to state the NEDC figures. In the case of new vehicles which have been type-approved according to the WLTP, the NEDC figures are derived from the WLTP data. It is possible to specify the WLTP figures voluntarily in addition until such times as this is required by law. In cases where the NEDC figures are specified as value ranges, these do not refer to a particular individual vehicle and do not constitute part of the sales offering. They are intended exclusively as a means of comparison between different vehicle types. Additional equipment and accessories (e.g. add-on parts, different tyre formats, etc.) may change the relevant vehicle parameters, such as weight, rolling resistance and aerodynamics, and, in conjunction with weather and traffic conditions and individual driving style, may affect fuel consumption, electrical power consumption, CO2 emissions and the performance figures for the vehicle. Further information on official fuel consumption figures and the official specific CO₂ emissions of new passenger cars can be found in the guide “Information on the fuel consumption, CO₂ emissions and electricity consumption of new cars”, which is available free of charge at all sales dealerships and from DAT Deutsche Automobil Treuhand GmbH, Hellmuth-Hirth-Strasse 1, 73760 Ostfildern-Scharnhausen, Germany (www.dat.de).

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