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The new Audi A8


Welcome to the future.
The new Audi A8.

Leading the way is our promise. Never before have we been able to be as comprehensive, as far-reaching as with the new Audi A8. It has initiated a new design language, a new operating concept, a new level of quality. The new Audi A8 represents the future of the luxury class.

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  • The sporty side: The A8's silhouette presents a muscular coupe style, with proportions that equally accentuate both the front and rear wheels - a clear reference to the brand's quattro genes.

  • The Audi A8 marks the start of a new design phase for the brand and fulfills the promise made by the Audi prologue design study.

  • The first impression is decisive: The standard comfort door operation provides a whole new opening experience and makes it easier to operate the door handles.

  • The panorama glass roof, clearly bigger than that of the previous model, provides passengers with a light and friendly interior.

  • Space the greatest benefit: The Audi A8 offers its passengers the comfort they deserve.

  • The multi-coloured contour, ambient lighting package individually accentuates the interior design and enhances its quality.

  • Foot massage, back massage on heated and ventilated resting chairs, a double folding table, even your own climate zone - all this awaits you in the rear of the new A8.

  • The rear passeneger space provides maximum comfort. Passengers in the new Audi A8 enjoy a feeling of spaciousness never before experienced. Features such as the ambient lighting, the new HD Matrix reading lights and the seat massage can all be operated from your own control panel.

  • Rear Seat Remote: Important settings and media functions can be controlled from the rear via the removable, 5.7-inch touch display in OLED technology.

  • Variety is intuitively accessed: The touch displays in the Audi A8 not only react to learned gestures such as swiping and tapping, they also provide very precise haptic and acoustic feedback.

  • Innovative technology and exclusivity in a revolutionary operating concept.

  • Simple elegance and long lines characterise the interior. High quality materials and manufacturing go hand-in-hand with digital precision. A 10.1 inch touchscreen forms the centrepiece of the operating concept, with a black panel that integrates perfectly with the black-high-gloss of the instrument panel.

  • The new operating concept also includes natural language control. The driver can freely formulate his/her commands. Where required the dialogue manager asks questions, allows corrections, offers choices and also accepts being interrupted.

  • Touchscreens, like the MMI touch response, replace conventional operating buttons and switches. This deliberate reduction creates a completely new operating experience. The menu structure is flat and intuitive like a modern smartphone.

  • The Audi phone box with wireless charging function and LTE reception quality takes telephone use to a new level, both with regard to use and sound and connection quality.

  • 23 speakers precisely coordinated with each other, supplied with 1,920 watts of power in the Bang & Olufsen Advanced Sound System, make the A8 into an experience for all the senses.

  • Rare, authentic materials, processed at high manufacturing standards – as such, the interior of the Audi A8 is simple and uncompromising.

  • Audi exclusive turns your dreams into reality. Put your personality on display with a selection of different leather and alcantar colours, decorative inserts, exterior paint colours and much more.

  • The OLED rear lights of the new Audi A8 are the next big step in light technology. In addition to the attractive look, the technology also offers improved safety providing better vision in fog and adverse weather conditions.

  • With its 5.17 metre length, the luxury limousine has an impressive presence. In profile, the upright front combined with the lightly sloping rear gives an exciting look.

Eye contact with a new force
Elegant design elements combine exterior exclusivity with sporty agility, and are characteristic of the Audi A8's individuality - reminiscent of the original quattro.
Fascinating on its own: the character of the Audi A8
Fascinating on its own: the character of the Audi A8
More about the design
Moving forward with ease
The Audi A8 represents a benchmark with its highly light-weight construction. The multi-material space frame concept makes the carriage the lightest in its class. One-third greater stiffness for excellent agility with increased driving comfort.

Combines greater comfort with greater dynamics: the AI ​​Active Chassis

A special highlight in the Audi A8 is the new Audi AI ​​Active Chassis, which significantly increases driving comfort and driving dynamics in all driving situations.

More about the chassis
More about the assistance systems
Generous interior lighting in the new Audi A8.

Elegance in a new light

Thanks to the multi-coloured contours / ambience light package, the interior is staged with precise fibre optics. The interior design is highlighted and further enhanced in its quality.

More about the interior
More about the new operating concept

can be customised


driver assistance systems


and colour schemes