Technology

Progress through technology. Progressive technology and passionate creativity drive fascinating vehicles and solutions for the here and now. Discover why innovations are the key to success.

A true update

For Stephanie Eckardt, the new Audi Application Store offers a modern combination of flexibility, entertainment and convenience.

A special experience

For Christopher Broeker, the Audi driving experience is ideal for experiencing technologies such as the quattro drive.

“How did we ever want to drive anything else?”

Nils Wollny, CEO of holoride, on his experience with e-mobility and the role cars could be playing in the future.

A digital must-have

According to Rainer Denninger, the Audi smartphone interface should no longer be missing from the equipment list.

POI Search Extended in the Audi MMI

POI Search Extended in the Audi MMI connects shops with Audi vehicles and brings live content to their displays.

“We create unique experiences”

Giorgio Delucchi, Head of Digital Experience and Business at Audi, and his team focus on systematically expanding the brand’s digital ecosystem.

An immersive sound experience

Audi’s specialists create immersive sound experiences in audiophile vehicles. A visit to the Audi sound lab.

“Another car is not an option”

Sunnie Jaye Groeneveld is an expert for the digital transformation of working environments and industries, and so she travels a lot. Quite often in her Audi Q4 Sportback e-tron, she admits in this episode of our Audi e-tron Stories.

Q4 Sportback e-tron:

Stromverbrauch kombiniert: 3.9–3.6 miles/kWh

CO2-Emission combined 0–0 g/km

Only consumption and emission values according to WLTP and not according to NEDC are available for the vehicle.

Experience music in your car in a new way

About the integration of Apple Music in selected Audi models and the importance of music in cars.

The automotive extension of reality

A visit to the developers of holoride and a look into the history of a high-tech idea.

The best of two worlds

holoride provides immersive experiences by transporting passengers into virtual worlds. Audi is making the technology available in selected models from summer.

Time for new experiences

Audi is working intensively on the future of automated mobility. A conversation about current developments.

Brave, new digital worlds

Annegret Maier and Boris Meiners take a look at what the near and distant future hold for digital mobility.

Light as a means of communication

The Audi Q4 e-tron’s new digital daytime running lights are customizable and display dynamic light sequences.

Q4 e-tron:

Stromverbrauch kombiniert: 3.8–3.4 miles/kWh

CO2-Emission combined 0–0 g/km

Only consumption and emission values according to WLTP and not according to NEDC are available for the vehicle.

From LED to Matrix LED and OLED technology

Better visibility, precise illumination: Audi is constantly building a technological advantage with the head- and taillights.

Pioneer of light

It is a characteristic feature that makes Vorsprung durch Technik physically tangible: Light is playing an ever more important role as a means of communication at Audi.

Q5 SUV:

Kraftstoffverbrauch kombiniert: 47.1–35.8 mpg

CO2-Emission combined 179–157 g/km

Only consumption and emission values according to WLTP and not according to NEDC are available for the vehicle.