Mr Lemke, what is your approach when you first sit in front of a blank piece of paper to tackle a project such as the roof box?
We wanted to develop an exclusive roof box that reflects both the technology and the exclusivity of Audi, and therefore stands out from the market with its own identity. As designers, we first look at the design vocabulary of our vehicles, because the roof box has to speak the same language. The design must have a certain timeless appeal, and be harmonised with all Audi models, from the A1 to the A8 and Q7. The roof box and its design also have to fit on a sports car such as the TT. In the initial sketches, we then develop a distinctive character and a design that connects with the car.