Mr. Ekström, what’s your first memory of rallying and Audi?
Mattias Ekström: That would be Stig Blomqvist driving an Audi rally car in the 1980s. I was six or seven years old, and Stig was a big star in Sweden. The way he mastered races had a big impact on me. Seeing how passionate all those crews were was the main reason I became a racing driver myself. I have a lot of respect for all the rally guys.
Audi has an impressive legacy of introducing innovation that changed motorsport.
When you think of how Audi influenced rallying, what comes to mind?
Before Audi developed quattro in the 1980s, four-wheel drive wasn’t really taken seriously in motorsport. But in combination with the five-cylinder engine and the car’s looks, it was totally revolutionary. I am quite sure that if Audi hadn’t been involved in rallying at that time, quattro wouldn’t have enjoyed the same levels of acceptance and success. The brand’s drive to stay one step ahead, push boundaries and leap into the unknown is probably one of the Four Rings’ greatest assets. The Dakar Rally is a prime example.
What sets rallying apart from other motorsports?
For me, rally is the most unique, most extreme motorsport. I think it’s also the most difficult one. For example, the roads – if there are any – are often very narrow, allowing literally no room for error. Not only are the distances very long, but the ground surface and conditions can change abruptly. The equipment has to perform – and the team even more so. Motor racing is always a team sport and that’s true above all for rallying, where you have to rely on your co-driver. The two of you have to build an almost symbiotic relationship.
Speaking of co-drivers, yours is Emil Bergkvist. Why him?
Emil Bergkvist has ten years of rally driving experience and even won the Junior World Rally Championships. He knows what it’s like to pilot a rally car. He is signed with my motorsport team EKS and performed incredibly well. That was reason enough for me to ask him to be my co-driver. He is young, motivated and hungry for success – all good qualities if we want a shot at a good result in the Dakar Rally.